11th April 2019
The right outcome
Paul Robison (CEO – Bikeability Trust) publishes his April blog:
The most common complaint that we receive here at Bikeability HQ – and I feel sure that many similar complaints are headed off by Bikeability providers before they reach us – is from parents whose children are upset and whose confidence has been knocked because they have “failed” their Bikeability training. We know that Bikeability instructors do their very best to explain that they have not “failed” but the takeaway, it seems, is almost invariably negative and damaging. We have therefore decided that no child should ever “fail” Bikeability and that instead we will focus on celebrating and marking each child’s progress.
Our badge-awarding policy will be changing, because the old policy was exacerbating the tendency for children and their parents to perceive “not achieving all the outcomes” as failing. From May onwards, every child who attends a course will receive all three awards: a badge, a certificate and a booklet (as per the Bikeability grant terms). The reverse of the certificate will indicate to parents any areas of improvement on which they could focus with their child. As we make this change, we have resisted the (quite large) temptation to rebrand with “Bikeability badgers” – a common mishearing by children. On reflection, sending each child home with a large, striped, nocturnal, digging machine was considered impractical.
Talking of badges, we are pleased to hear anecdotal evidence from providers that children prefer our new PVC badges to the metal predecessors, even if instructors don’t necessarily feel the same way. Contrary to popular belief we did not make the switch for financial reasons but because thousands of the metal badges went rusty in storage and we didn’t want to risk having to send more to landfill. Nearly every adult you meet will tell you that they still have their Cycling Proficiency badge (“somewhere”), and we hope that Bikeability badges will be similarly treasured.
13th March 2019
Creating The Bikeability Trust
Paul Robison (CEO – Bikeability Trust) publishes his March blog:
Last month I told you all about the history of children’s cycle training here in the UK, leaving you on tenterhooks to hear about how the Bikeability Trust finally saw the light of day!
From 2011 to 2016, the contract to manage and administer Bikeability was led by a company called CTA, of which I was one of the directors, alongside SDG. But – in a move that would be decried by management textbooks everywhere – we spent a good deal of our time trying to think of ways to dissolve ourselves and hand Bikeability over to a charitable organisation.
Along the way we were involved in the establishment of TABS – The Association of Bikeability Schemes – which was funded by a start-up grant from the Department for Transport. TABS was intended to represent Bikeability schemes, run an annual conference, and lobby for continued (and hopefully increased) Bikeability funding.
In an important step towards professionalisation, 2012 saw the introduction of quality assurance for Bikeability schemes, requiring registration (confirmed annually) and both internal and external quality assurance measures. In 2014 Bikeability Plus was created by collecting what innovative providers were already doing and re-packaging it as modules so all other providers could deliver it off the shelf. And in 2015 we made the monumental decision to change the Bikeability badges from metal to PVC.
In 2016 the contract to manage and administer Bikeability came up for renewal and the moment was ripe. CTA included its plans for a Bikeability Trust in its bid and – when it won the contract in October 2016 – the die was cast. A business plan was created for the Bikeability Trust and an application made to the Charity Commission in November 2016. Two nail-biting months later, the Bikeability Trust received its charitable status on 13 January 2017 and I had a long lie-down in a darkened room.
22nd January 2019
Whatever happened to Cycling Proficiency
Paul Robison (CEO – Bikeability Trust) publishes his January blog:
My rather grand job title nowadays is CEO of the Bikeability Trust, but this hides more than a decade of hopes and dreams, plans and schemes, which have led to the creation of first Bikeability and then the Trust. In this first blog post from the CEO’s saddle, I thought it might be interesting to look back (carefully, over the shoulder, while keeping a steady two hands on the handlebars) at the history of Bikeability.
We need to go back further than you might imagine – to the 1970s. American engineer John Forester (now aged 89 and still going strong – that’s the benefit of lifelong cycling) was living in California and was one of the early cycling activists. In 1971 he received a traffic ticket for riding his bike on the road instead of on the sidewalk (pavement) and he challenged the ticket so effectively that the law was changed to allow bikes on the road. He conducted research into cycling safety and was the first to write down what many had already realised: in the absence of good cycling infrastructure (i.e. almost everywhere) it was safest to ride like other vehicles. British cycling enthusiast John Franklin picked up this research, adapted it for the UK and in 1988 published it as the cycling skills manual “Cyclecraft” – which is still published today by the Stationery Office.
In the background, the Cycling Proficiency Test was developed, with the first test being given to seven children in October 1947. The National Cycling Proficiency Scheme was introduced by the UK government in 1958, with statutory responsibility for road safety – including the provision of child cyclist training – being given to local authorities in 1974. The more cynical might hear a death knell at this point, and indeed the NCPS soon declined and fell apart – partly because there was no standard underpinning it. The inevitable outcome was a generation of people who had not learned to ride their bikes safely on the roads in the UK, and therefore did not pass the skills on to their children. The future looked petrol-driven…
Thankfully, in 2005 along came Cycling England, funded by the Department for Transport, and it quickly launched various initiatives such as cycling demonstration towns, a cycle journey planner – and Bikeability, in 2006. The scheme had the tagline “Cycling Proficiency for the 21st Century”. The aim was to professionalise the provision of cycle training to children (instructors would be required to be able to ride bikes themselves – a revolutionary concept at the time!), and to create a progression from Level 1 to Level 3, building on some aspects of Franklin-inspired existing training. As for structure, the plan was to create a national standard, to brand it, and to pay instructors via registered Bikeability Schemes.
All went well until April 2011, when Cycling England perished on “the bonfire of the quangos”. Much of its work was scrapped but the incoming government was persuaded to continue to fund Bikeability because it was established, popular, successful and relatively cheap (i.e. politicians could look good for very little financial outlay). The DfT put the management and administration of Bikeability out to tender and two former Cycling England employees – modesty forbids – created a company to put in a bid, and were successful. The idea of creating a Bikeability Trust – with charitable status – to bid for the support contract was raised, but the option was abandoned when the DfT pointed out that a contract could not be awarded to an entity with no financial track record. But the seed had been sown…
Next month I will explain how the Bikeability Trust eventually saw the light of day, and some of our plans for the future.
29th June 2018
Halfords announced as major sponsor of Bikeability – what does this mean for the industry?
The Bikeability Trust is delighted to have secured a deal with Halfords, to sponsor Bikeability for an initial 3 years. This was announced earlier today by Transport Minister Jesse Norman at the annual Cycle City Active conference in Manchester. Press release here.
Halfords has 460 stores nationwide and 90% of the population live within 20 minutes of a store – they have the capacity to market Bikeability widely, as well as offer promotions and training to a large number of people.
The Bikeability Trust will be appointing a Partnership Manager to develop and deliver a promotion and communications strategy with Halfords and their own communications team. We anticipate that this PR activity will significantly raise the profile of Bikeability at a national level amongst the general public (through media coverage and promotion via Halfords stores/on-line and other forms of marketing) as well as with key audiences for Bikeability including schools, teachers, parents and potential trainees through targeted promotions and information campaigns. In turn this will hopefully encourage more people (especially hard-to-reach groups) to take up cycle training.
The Bikeability Trust will be working closely with Halfords over the summer to start to deliver some of these benefits for the industry and will provide regular updates to local authorities, schemes and instructors on our progress.