Ed has been a keen leisure cyclist since he first learned to balance on two wheels. Now a firm advocate of all bikes, particularly electric bikes, he enjoys ‘park and ride’ as part of his daily commute, jumping on his favourite e-bike to ride into the office. Ed has worked in commercial trading and buying roles for some of the country’s largest retailers and the majority of his career has been within the cycling retail sector. He has headed up teams that design, buy and sell bikes, predominantly to promote family and leisure cycling. As our Partnerships Manager, Ed is determined to combine his passion for promoting safe UK cycling with his enjoyment of developing collaborative commercial partnerships.